The Specialist Certificate in Social Media Marketing allows you to clue in and understand what makes 2.4billion social media users tick on a regular basis. You will gain mastery of how to use social media channels to distribute shareable content, create engaging conversation and drive qualified and profitable traffic that is essential for business success. Learn the latest techniques for content creation and outreach across all of the core social networks, giving you practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.
The program is designed in collaboration with digital industry experts (Global Industry Advisory Council) to design and develop standards that define the digital skills and capabilities required of today’s professionals. The program delivers best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.
Gaining certification as a Certified Digital Marketing Specialist in Social will ensure you have the essential skills and knowledge needed to excel as a social media expert. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your social media creation and curation techniques and measure and iterate the success of your social strategy.
This course is provided in partnership with Sapience Consulting Pte. Ltd.