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Overview
The Specialist Certificate in Social Media Marketing allows you to clue in and understand what makes 2.4billion social media users tick on a regular basis. You will gain mastery of how to use social media channels to distribute shareable content, create engaging conversation and drive qualified and profitable traffic that is essential for business success. Learn the latest techniques for content creation and outreach across all of the core social networks, giving you practical knowledge of how to create best practice paid and organic social media campaigns that foster trust and increase sales.
The program is designed in collaboration with digital industry experts (Global Industry Advisory Council) to design and develop standards that define the digital skills and capabilities required of today’s professionals. The program delivers best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.
Gaining certification as a Certified Digital Marketing Specialist in Social will ensure you have the essential skills and knowledge needed to excel as a social media expert. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your social media creation and curation techniques and measure and iterate the success of your social strategy.
This course is provided in partnership with Sapience Consulting Pte. Ltd.
This course is catered for marketing managers, small business owners, entrepreneurs, IT managers, marketing executives who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career.
A background in a related discipline is not required; the aim of the Specialist Certificate in Social Marketing is to help marketers who are responsible for the planning, execution and management of social media campaigns. This specialist certificate is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
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This course is not associated with any Certification.
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