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Do you want to learn more about Dynamics 365? This course will provide you with a broad introduction to the customer engagement capabilities of Dynamics 365. You will become familiar with the concept of customer engagement, the core capabilities of customer engagement apps as well as with each of the customer engagement apps, including Dynamics 365 Customer Insights, Dynamics 365 Sales, Dynamics 365 Customer Service and Dynamics 365 Field Service. You will also learn how Copilot can assist you in executing customer engagement tasks in Dynamics 365. This course includes lectures and hands-on-labs.

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What You'll Learn

  • Describe use cases for Dynamics 365
  • Describe how the Microsoft Power Platform relates to Dynamics 365 apps
  • Explain what Microsoft Dataverse is and how it is used by Dynamics 365 customer engagement apps
  • Describe the different Dynamics 365 customer engagement apps
  • Describe options for accessing Dynamics 365 customer engagement apps
  • Work with customers and manage activities
  • Explore different reporting options
  • Describe the available integration options
  • Identify use cases for Dynamics 365 Marketing
  • Explain email marketing
  • Describe how to target customers with segments
  • Explain how to create and leverage customer journeys in Dynamics 365 Marketing
  • Describe lead generation and qualification
  • Describe when other marketing applications may be required
  • Describe how to use Customer Insights to create more targeted customer segments that can be brought into Dynamics 365 Marketing
  • Describe how to capture customer feedback with Customer Voice
  • Describe the typical sales lifecycle process looks like and how an organization might use it to manage their sales
  • Describe the tools provided in Dynamics 365 Sales to assist organizations in creating, managing, and qualifying potential sales leads
  • Describe the process for creating and managing opportunities
  • Describe how Dynamics 365 Sales uses business process flows to provide sellers assistance while managing sales opportunities
  • Describe the options available for building and delivering quotes using Dynamics 365 Sales
  • Describe how to use orders and invoices
  • Identify cases where additional sales apps could be leveraged
  • Examine the sales pipeline and forecasting available in Dynamics 365 Sales
  • Describe the capabilities of Dynamics 365 Sales Insights
  • Describe the capabilities of LinkedIn Sales Navigator
  • Examine the Dynamics 365 Sales mobile application
  • Describe the capabilities of Microsoft Viva Sales
  • Identify use cases for Dynamics 365 Customer Service
  • Explain the case lifecycle
  • Examine how to manage queues
  • Dynamics 365 Customer Service business process flows
  • Describe Service-Level agreements (SLAs) and entitlements
  • Describe Omnichannel for Dynamics 365 Customer Service
  • Explain reporting and visualization options in Dynamics 365 Customer Service
  • Describe Dynamics 365 Customer Voice use cases for Dynamics 365 Customer Service
  • Describe a typical field service lifecycle
  • Examine the lifecycle of a work order
  • Explain inspections
  • Describe the Field Service mobile app
  • Describe the scheduling capabilities available in Dynamics 365 Field Service
  • Schedule qualified resources
  • Describe the asset management capabilities available
  • Explain the relationship between Customer Assets and Connected Field Service

Who Should Attend

The Microsoft Dynamics 365 Fundamentals (CRM) course is targeted to those looking to familiarize themselves with and gain a broad exposure to the marketing, sales, customer service, and field service capabilities of Dynamics 365. This audience wants to explore how customer engagement apps (CRM) for Dynamics 365 can be used to:

  • Unify profiles and tailor targeted customer journeys by using Dynamics 365 Customer Insights apps.
  • Efficiently assist users through the complete sales order lifecycle by using Dynamics 365 Sales.
  • Assist agents with case management through the complete customer support lifecycle by using Dynamics 365 Customer Service.
  • Schedule and complete work orders by using Dynamics 365 Field Service.
  • Evaluate how Copilot can assist with each of these. People in various roles and stages in their careers can benefit from this fundamentals course. The course is designed for IT professionals, business stakeholders, entrepreneurs, students, and people starting or changing careers who want to be exposed to the customer relationship capabilities of Dynamics 365.
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Prerequisites

N/A

Learning Journey

Want to boost your career in Microsoft? Click on the roles below to see the learning pathways, specially designed to give you the skills to succeed.

  • Dynamics 365 Consultant
  • Dynamics 365 Developer
  • Dynamics 365 Solution Architect
  • ERP Analyst
  • ERP Architect
  • ERP Developer
  • Power Platform Architect
  • Solution Architect

1. Explore the core capabilities of Microsoft Dynamics 365 customer engagement apps

This learning path introduces learners to the capabilities shared across Dynamics 365 customer engagement apps. You'll learn about Microsoft Dataverse, get an overview of Dynamics 365 customer engagement apps, and learn about common capabilities.

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2. Explore the fundamentals of Microsoft Dynamics 365 Customer Insights

This learning path introduces learners to the core capabilities of Dynamics 365 Customer Insights - Journeys and Dynamics 365 Customer Insights - Data. You also learn about the tasks involved in using those products.

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3. Explore the fundamentals of Microsoft Dynamics 365 Sales

This learning path introduces learners to Dynamics 365 Sales. You'll learn about core product capabilities and other tools and AI capabilities that you can use to successfully and effectively manage the sales process.

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4. Explore the fundamentals of Microsoft Dynamics 365 Customer Service

This learning path introduces learners to Dynamics 365 Customer Service. You'll learn about the core product capabilities and other tools that you can use to effectively and efficiently manage the support process for customers.

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5. Explore the fundamentals of Microsoft Dynamics 365 Field Service

This learning path introduces learners to Dynamics 365 Field Service. You'll learn about core product capabilities and discuss the scheduling process and other tools that you can use to support your field service activities.

Click here to know more

Skills Measured

  • Describe Dynamics 365 Marketing (15-20%)
  • Describe Dynamics 365 Sales (15-20%)
  • Describe Dynamics 365 Customer Service (15-20%)
  • Describe Dynamics 365 Field Service (15-20%)
  • Describe shared features (20-25%)

Frequently Asked Questions (FAQs)

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    These certifications are globally recognized and highly sought after by employers, as they signify your proficiency in using Microsoft products and services to drive innovation and solve business challenges.

    Microsoft-certified professionals are in high demand, opening doors to new career opportunities and higher earning potential.

  • What to expect for the examination?

    Microsoft certification exams are designed to assess your knowledge and skills in specific Microsoft technologies and solutions.

    Exams typically consist of multiple-choice, multiple-select, and case study questions, and some may include lab simulations to evaluate your practical skills.

    Note: Certification requirements and policies may be updated by Microsoft from time to time. We apologize for any discrepancies; do get in touch with us if you have any questions.

  • How long is Microsoft certification valid for?

    Most Microsoft role-based and specialty certifications are valid for one year from the date of passing the exam.

    To maintain your certification, you will need to renew it annually by passing a free online assessment on Microsoft Learn.

    However, Microsoft Applied Skills credentials and Fundamentals certifications do not expire.

    Note: Certification requirements and policies may be updated by Microsoft from time to time. We apologize for any discrepancies; do get in touch with us if you have any questions.

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Course Curriculum

Course Curriculum

Training Schedule

Training Schedule

Exam & Certification

Exam & Certification

FAQs

Frequently Asked Questions

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