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Overview

This digital workshop is essential for any business who seeks to optimize your digital presence and gain maximum online revenue opportunities. The workshop will introduce you to fundamental key digital marketing specialisms such as Paid Per Click (PPC) marketing and Search Engine Optimization(SEO) and social media marketing

The program is developed in collaboration with the industry and consultation from digital industry experts(Global Industry Advisory Council) to design and develop standards that define the digital e-commerce skills and capabilities required of today’s professionals. The program deliver best current practice, theory and applied skills in digital, and are recognized and respected across all industry sectors.

Attending the workshop, will ensure you have the essential skills and knowledge needed to excel as a digital e-commerce specialist. Through a series of comprehensive, structured modules you will know how to integrate key digital e-commerce tactics and practices into your digital marketing techniques and measure and iterate the success of your overall digital marketing plans.

This course is provided in partnership with Sapience Consulting Pte. Ltd
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What You'll Learn

  • Create a digital marketing plan to optimize your business on the web
  • Use suitable social media channels to grow and engage an audience
  • Increase your website’s visibility and conversion through Search Engine
  • Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising and SEO techniques

Who Should Attend

This course is catered for senior management, marketing managers, small business owners, entrepreneurs, IT managers, marketing executives who need to develop or implement an online digital conversion strategy for their organization, anyone looking to pursue a career in digital marketing
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Prerequisites

A background in a related discipline is not required; the aim of the course is to enable you to learn everything you need to know at of how to make your website and e-commerce site achieves your organization’s ROIs. The only prerequisite is that you have an interest in digital marketing to optimize the performance of your websites.

Learning Journey

Coming Soon...

  • Introduction to Digital Marketing
  • Digital Marketing Strategy For Websites
  • Optimize Your Websites / E-commerce Portals
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads

Instructors

Scott Duffy

Bestselling Azure & TOGAF® Trainer, Microsoft Azure MVP

4.8 (4.1k)
|
10 Courses
profile-instructor-a.png
Scott Duffy

Bestselling Azure & TOGAF® Trainer, Microsoft Azure MVP

4.8 (4.1k)
|
10 Courses
profile-instructor-a.png
A certificate of completion will be awarded to learners who have completed the course.

Frequently Asked Questions (FAQs)

  • Why should I pick up this course and get certified?

    Career Advancement: Boost your earning potential and unlock new job opportunities.

    Stay Relevant: Keep your skills current in the ever-changing tech landscape.

    Problem-Solving Prowess: Hone your critical thinking and problem-solving abilities.

    Hands-On Experience: Apply your knowledge through practical labs and projects.

    Expand Your Network: Connect with industry experts and like-minded professionals.

  • Why take this course with Trainocate?

    - Global Reach, Localized Accessibility: Benefit from our geographically diverse training hubs in 24 countries (and counting!).

    - Top-Rated Instructors: Our team of subject matter experts (with high average CSAT and MTM scores) are passionate to help you accelerate your digital transformation.

    - Customized Training Solutions: Choose from on-site, virtual classrooms, or self-paced learning to fit your organization and individual needs.

    - Experiential Learning: Dive into interactive training with our curated lesson plans. Participate in hands-on labs, solve real-world challenges, and take on comprehensive assessments.

    - Learn From The Best: With 30+ authorized training partnerships and countless awards from Microsoft, AWS, Google – you're guaranteed learning from the industry's elite.

    - Your Bridge To Success: We provide up-to-date course materials, helpful exam guides, and dedicated support to validate your expertise and elevate your career.

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Course Curriculum

Course Curriculum

Training Schedule

Training Schedule

Exam & Certification

Exam & Certification

FAQs

Frequently Asked Questions

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Improve yourself and your career by taking this course.

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