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Overview

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing program is perfect for you. The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms,from mobile and social media to email, Paid Per Click (PPC) marketing and Search Engine Optimisation (SEO).

The program is designed in collaboration with digital industry experts (Global Industry Advisory Council) to design and develop standards that define the digital skills and capabilities required of today’s professionals. The program deliver best current practice,theory and applied skills in digital, and are recognized and respected across all industry sectors.

Gaining a certification as a Certified Digital Marketing Professional, will ensure you have the essential skills and knowledge needed to excel as a digital professional. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

This course is provided in partnership with Sapience Consulting Pte. Ltd.
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What You'll Learn

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaign
  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  • Use suitable social media channels to grow and engage an audience
  • Measure and optimize social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyze and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business

Who Should Attend

This course is catered for senior management, marketing managers, small business owners, entrepreneurs, IT managers, marketing executives who need to develop or implement an online marketing strategy for their organization, anyone looking to pursue a career in digital marketing
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Prerequisites

A background in a related discipline is not required; the aim of the Certified Digital Marketing Professional course is to enable you to learn everything you need to know at a foundation level. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Learning Journey

Coming Soon...

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy

Instructors

Scott Duffy

Bestselling Azure & TOGAF® Trainer, Microsoft Azure MVP

4.8 (4.1k)
|
10 Courses
profile-instructor-a.png
Scott Duffy

Bestselling Azure & TOGAF® Trainer, Microsoft Azure MVP

4.8 (4.1k)
|
10 Courses
profile-instructor-a.png

This course is not associated with any Certification.

Frequently Asked Questions (FAQs)

  • Why should I pick up this course and get certified?

    Career Advancement: Boost your earning potential and unlock new job opportunities.

    Stay Relevant: Keep your skills current in the ever-changing tech landscape.

    Problem-Solving Prowess: Hone your critical thinking and problem-solving abilities.

    Hands-On Experience: Apply your knowledge through practical labs and projects.

    Expand Your Network: Connect with industry experts and like-minded professionals.

  • Why take this course with Trainocate?

    - Global Reach, Localized Accessibility: Benefit from our geographically diverse training hubs in 24 countries (and counting!).

    - Top-Rated Instructors: Our team of subject matter experts (with high average CSAT and MTM scores) are passionate to help you accelerate your digital transformation.

    - Customized Training Solutions: Choose from on-site, virtual classrooms, or self-paced learning to fit your organization and individual needs.

    - Experiential Learning: Dive into interactive training with our curated lesson plans. Participate in hands-on labs, solve real-world challenges, and take on comprehensive assessments.

    - Learn From The Best: With 30+ authorized training partnerships and countless awards from Microsoft, AWS, Google – you're guaranteed learning from the industry's elite.

    - Your Bridge To Success: We provide up-to-date course materials, helpful exam guides, and dedicated support to validate your expertise and elevate your career.

Keep Exploring

Course Curriculum

Course Curriculum

Training Schedule

Training Schedule

Exam & Certification

Exam & Certification

FAQs

Frequently Asked Questions

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Improve yourself and your career by taking this course.

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