Home > Vendors > microsoft > mb-220t00

Share

MB-220T00 - Dynamics 365 Customer Insights - Journeys

This course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

USD 600

Date : 14 May 2024

Code: mb-220t00

Duration: 4.0 days

other dates

Schedule

Virtual ILT | 14 May 2024 - 17 May 2024
Virtual ILT | 11 Jun 2024 - 14 Jun 2024
Virtual ILT | 01 Jul 2024 - 04 Jul 2024
Virtual ILT | 20 Aug 2024 - 23 Aug 2024
Virtual ILT | 10 Sep 2024 - 13 Sep 2024
Virtual ILT | 08 Oct 2024 - 11 Oct 2024
Virtual ILT | 18 Nov 2024 - 21 Nov 2024
Virtual ILT | 16 Dec 2024 - 19 Dec 2024

Start learning today!

Click Hereto customize your Training

Objectives

  • Sign up for a free trial of Dynamics 365 Customer Insights - Journeys
  • Purchase and set up Dynamics 365 Customer Insights - Journeys
  • Manage marketing environments
  • Keep the marketing app up-to-date
  • Uninstall Dynamics 365 Customer Insights - Journeys services
  • Access the settings area within Dynamics 365 Customer Insights - Journeys
  • View versions, quota limits, and usage limits.
  • Update default settings for landing pages, emails, customer journeys, and more.
  • Manage customer engagement settings including compliance settings, audience configuration, push notification and SMS provider setup, social media account management, and more.
  • Turn on the Microsoft Teams collaboration and chat features for use within the app.
  • Set up the connections to webinar providers and manage default settings for events.
  • Define how form submissions are matched to existing contacts or leads, configure lead scoring, and enable the Microsoft Dynamics 365 Connector for LinkedIn Lead Gen for your environment.
  • Select which entities to sync to Dynamics 365 Customer Insights - Journeys, connect your Dynamics 365 Customer Insights - Journeys environment to Microsoft Azure Blob Storage, and connect Customer Insights to your Dynamics 365 Customer Insights - Journeys environment.
  • Authenticate your domain in Dynamics 365 Customer Insights - Journeys
  • Build and protect your send reputation
  • Prepare Dynamics 365 for GDPR compliance
  • Upload images to the file library and use images in marketing content.
  • Create keywords and associate them to images.
  • Incorporate content block elements in marketing content.
  • Review, update, and create content settings.
  • Manage contacts and accounts in Dynamics 365 Customer Insights - Journeys.
  • Identify the core concepts of account-based marketing.
  • Score and qualify leads.
  • Create and publish marketing forms.
  • Add forms to Dynamics 365 Customer Insights - Journeys pages and externally hosted pages.
  • Set up form captures.
  • Build marketing form and marketing page templates.
  • Create and publish a marketing email.
  • Construct segments within Dynamics 365 Customer Insights - Journeys.
  • Leverage segments created within Customer Insights.
  • Design and publish a customer journey.
  • Run an A/B test in outbound marketing.
  • Build marketing email, segment, and customer journey templates.
  • Create an in-person event in Dynamics 365 Customer Insights - Journeys.
  • Manage sessions, speakers, and sponsorships.
  • Configure registration options and setup event passes.
  • Capture additional information about the event including financial details and event team members.
  • Customize the calendar content for the event.
  • Manage event logistics.
  • Publish the event and view the event website.
  • Configure webinar settings for On24 and other third-party webinar providers.
  • Create a webinar event using On24 or other third-party webinar providers.
  • Create a webinar event using Microsoft Teams.
  • Build the registration form for a virtual event.
  • Use emails, segments, and journeys to promote your events.
  • View and manage event registrations.
  • View and manage event attendance.
  • Follow up after the event.
  • Create and manage recurring events.
  • Create an event template.
  • Review and analyze results from Dynamics 365 Customer Insights - Journeys insights.
  • Review entity calendars
  • Review form calendars
  • Create and customize marketing calendars

Content

1. Set up and manage Dynamics 365 Customer Insights - Journeys

Are you interested in marketing applications? This module explains how to sign up for a free trial or purchase Dynamics 365 Customer Insights - Journeys.

Click here to know more

2. Advanced configuration for Dynamics 365 Customer Insights - Journeys

Administrators use settings to fine-tune application behavior, set marketing defaults, check quotas, manage core marketing settings, and more.

Click here to know more

3. Review domain authentication, email best practices, and GDPR in Dynamics 365 Customer Insights - Journeys

Learn about domain authentication, email best practices, and GDPR.

Click here to know more

4. Manage assets and content settings in Dynamics 365 Customer Insights - Journeys

Learn about managing assets, keywords, content blocks, and content settings in Dynamics 365 Customer Insights - Journeys.

Click here to know more

5. Manage customers in Dynamics 365 Customer Insights - Journeys

This module covers the basics of contact, accounts, and lead management within Dynamics 365 Customer Insights - Journeys.

Click here to know more

6. Manage forms and pages in Dynamics 365 Customer Insights - Journeys

Learn how to manage forms and marketing pages in Dynamics 365 Customer Insights - Journeys.

Click here to know more

7. Manage emails, segments, and journeys in Dynamics 365 Customer Insights - Journeys

This module covers managing marketing emails, segments, customer journeys, and A/B testing in outbound marketing.

Click here to know more

8. Manage subscription centers and double opt-in in Dynamics 365 Customer Insights - Journeys

Learn about managing subscription centers and double opt-in in Dynamics 365 Customer Insights - Journeys.

Click here to know more

9. Manage website visits, redirect URLs, and social postings in Dynamics 365 Customer Insights - Journeys

This module discusses managing website visits, redirect URLs, and social postings in Dynamics 365 Customer Insights - Journeys.

Click here to know more

10. Create an on-site event in Dynamics 365 Customer Insights - Journeys

Do you manage and set up events? This module explains the process of creating an on-site event and managing the event details including sessions, speakers, sponsorships, registration, passes, and more within Dynamics 365 Customer Insights - Journeys.

Click here to know more

11. Create a webinar event in Dynamics 365 Customer Insights - Journeys

Do you need to create webinars? This module explains the process of creating a webinar event within Dynamics 365 Customer Insights - Journeys.

Click here to know more

12. Promote events, manage registration and check-ins, and review results in Dynamics 365 Customer Insights - Journeys

Learn how to promote events, manage registration and check-ins, and review results in Microsoft Dynamics 365 Customer Insights - Journeys.

Click here to know more

13. Advanced event management features in Dynamics 365 Customer Insights - Journeys

Create and manage new recurring events and event templates in Dynamics 365 Customer Insights - Journeys.

Click here to know more

14. Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys

Evaluate analytics and key performance indicators of marketing efforts in order to understand impact and what tactics work best for your target audience.

Click here to know more

15. Review the marketing calendar in Dynamics 365 Customer Insights - Journeys

Visualize marketing activities, view entities, and related activities and customize your marketing calendars.

Click here to know more

Audience

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights - Journeys for their organization.

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

The prerequisites above can be achieved by completing the following courses:

Certification

product-certification

Skills Measured

  • Configure marketing applications (15-20%)
  • Manage segments and lists (10-15%)
  • Create and manage marketing forms and pages (5-10%)
  • Manage leads, contacts, and accounts (5-10%)
  • Create and manage marketing email messages (10-15%)
  • Manage customer journeys (20-25%)
  • Manage events and webinars (10-15%)
  • Configure Dynamics 365 Customer Voice (5-10%)

Course Benefits

product-benefits
  • Career growth
  • Broad Career opportunities
  • Worldwide recognition from leaders
  • Up-to Date technical skills
  • Popular Certification Badges

Microsoft Popular Courses

ms-700t00

The Managing Microsoft Teams course is designed for those aspiring to be Microsoft 365 Teams Administrators to deploy, configure and manage Office 365 workloads

az-900t00

This course is a high-level overview of Azure. The course will provide foundational level knowledge of cloud services and how those services are provided with M

sc-900t00

This course provides foundational level knowledge on security, compliance, and identity concepts and related cloud-based Microsoft solutions.

mb-335t00

MB-335T00 is a course code that refers to a specific training program or course offered by Microsoft. Unfortunately, as of my knowledge cutoff in September 2021


Enquire Now
kIutsw
By clicking "Submit", I agree to the Terms Of Use and Privacy Policy