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Overview

This course equips Marketing professionals with the skills to leverage Google AI tools, including Gemini, and NotebookLM Enterprise. You'll learn to create engaging campaign content, optimize marketing copy with Gemini Gems for better engagement, synthesize market research for strategy, and automate routine campaign management tasks. Implement AI-driven solutions effectively and ethically to streamline marketing operations.
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What You'll Learn

  • Utilize the core features of Gemini to accelerate content creation, refine messaging, and brainstorm campaign ideas.
  • Apply advanced Gemini capabilities (Gems) to develop highly customized campaigns and content strategies integrated with brand elements and customer insights.
  • Leverage NotebookLM Enterprise to securely query and synthesize information from brand guidelines and market research for grounded content ideas and consistent briefs.

Who Should Attend

Marketing Managers, Digital Marketing Specialists, Content Creators, Brand Managers, Social Media Managers
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Prerequisites

Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, Marketing campaign lifecycle knowledge, Brand voice and guidelines familiarity

Learning Journey

Coming Soon...

Module 1: Gemini for Workspace Integration

  • Use case 1: Drafting blog post outlines and sections
  • Use case 2: Generating email marketing campaign copy
  • Use case 3: Brainstorming social media post ideas and drafts
  • Use case 4: Summarizing marketing campaign performance reports
  • Use case 5: Analyzing open-ended customer feedback

Module 2: Gemini Gems Integration

  • Use case 1: Evolving customer personas into dynamic empathy maps
  • Use case 2: Crafting a strategic narrative and messaging architecture for a new product launch
  • Use case 3: Generating a "content pillar and spoke" strategy

Module 3: NotebookLM Enterprise Integration

  • Use case 1: Ensuring brand voice consistency in content ideas
  • Use case 2: Creating grounded creative briefs
  • Use case 3: Synthesizing competitor messaging analysis
  • Use case 4: Analyzing qualitative customer feedback themes
  • Use case 5: Generating content ideas based on SEO research and personas
  • Use case 6: Create a podcast for market research and Campaign performance data

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Frequently Asked Questions (FAQs)

  • Why get Google Cloud Platform (GCP) certified?

    Google Cloud certifications validate your expertise in cloud technologies and your proficiency in using Google Cloud Platform's vast array of services.

    These certifications are recognized globally and highly sought after by employers, as they demonstrate your ability to design, develop, and manage scalable and secure cloud solutions on GCP.

    Google Cloud-certified professionals are in high demand, opening doors to new career opportunities and higher earning potential.

  • What to expect for the examination?

    Google Cloud offers a variety of certification exams across different levels (Foundational, Associate, and Professional) covering various job roles and specializations.

    The exams typically consist of multiple-choice and multiple-select questions, as well as scenario-based questions that assess your ability to apply your knowledge in real-world situations.

    Note: Certification requirements and policies may be updated by Google Cloud from time to time. We apologize for any discrepancies; do get in touch with us if you have any questions.

  • How long is Google Cloud Platform (GCP) certification valid for?

    Most Google Cloud certifications, including Professional-level certifications, are valid for two years from the date of passing the exam.

    The Cloud Digital Leader and Associate Cloud Engineer certifications are valid for three years from the date of passing the exam.

    To maintain your certification, you will need to recertify by passing the latest version of the same exam or an equivalent higher-level certification exam before your current certification expires.

    You will receive a notification from Google Cloud prior to your certification's expiration date.

    Note: Certification requirements and policies may be updated by Google Cloud from time to time. We apologize for any discrepancies; do get in touch with us if you have any questions.

  • Why take this course with Trainocate?

    Here’s what sets us apart:

    - Global Reach, Localized Accessibility: Benefit from our geographically diverse training hubs in 24 countries (and counting!).

    - Top-Rated Instructors: Our team of subject matter experts (with high average CSAT and MTM scores) are passionate to help you accelerate your digital transformation.

    - Customized Training Solutions: Choose from on-site, virtual classrooms, or self-paced learning to fit your organization and individual needs.

    - Experiential Learning: Dive into interactive training with our curated lesson plans. Participate in hands-on labs, solve real-world challenges, and take on comprehensive assessments.

    - Learn From The Best: With 30+ authorized training partnerships and countless awards from Microsoft, AWS, Google – you're guaranteed learning from the industry's elite.

    - Your Bridge To Success: We provide up-to-date course materials, helpful exam guides, and dedicated support to validate your expertise and elevate your career.

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Course Curriculum

Course Curriculum

Training Schedule

Training Schedule

Exam & Certification

Exam & Certification

FAQs

Frequently Asked Questions

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Improve yourself and your career by taking this course.

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