Cisco Competitive Selling (7939)

Cisco Competitive Selling (7939)


Duration: 1 day
Course Overview

Cisco Competitive Selling, Throughout the sales cycle account managers are faced with competitive threats. Knowing when to be defensive and when to take more of pro-active approach to handling competition is critical. To do that, sales professionals must have an in-depth understanding of the solutions they are recommending.
In this course, you will learn how to competitively position Cisco solutions in way that highlights competitive advantages and minimizes competitive threats.


Course Objectives

  • Cisco Value Proposition at a company level and each of the three architectures
  • Tactics for defending against competitive threats
  • Unique selling propositions to close more sales in a professional way
Course Content

1. Cisco Value Proposition
2. Competitive Selling Techniques
  • Defending against competitive threats
  • Professional unique selling propositions
3. Competitive Selling and Cisco Borderless Networks Solutions
  • Competitive landscape
  • Competitive messaging
4. Competitive Selling and Cisco Collaboration Solutions
  • Competitive landscape
  • Competitive messaging
5. Competitive Selling and Cisco Data Center/Virtualization
  • Competitive landscape
  • Competitive messaging
6. Action Planning
  • Leveraging resources
  • Personal learning plan
Course Certifications

This course is part of the following Certifications:


  • There are no prerequisites for this course.
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