Certified Digital Marketing Specialist - Strategy & Planning


Duration: 4 days

The Specialist Certificate inStrategy and Planning allows you to gain essential skills and specializedknowledge needed to excel as a digital strategy and planning professional.Effective strategy and planning are foundation stones to digital marketing. Ameasured and well- considered strategy along with a coherent plan for yourorganizations can dramatically reduce spend and increase value from yourmarketing.


The program is designed incollaboration digital industry experts (Global Industry Advisory Council) todesign and develop standards that define the digital skills and capabilitiesrequired of today’s professionals. The program deliver best current practice,theory and applied skills in digital, and are recognized and respected acrossall industry sectors.


Gaining a certification as aCertified Digital Marketing Specialist in Strategy and Planning , will ensureyou have the essential skills and knowledge needed to excel as a digitalstrategist. Through a series of comprehensive, structured modules you will knowhow to to consolidate the essential skills necessary to create well-measureddigital strategies that convert.

  • This course is provided in partnership with Sapience Consulting Pte. Ltd.


  • Learn how to develop an effective digital strategy for your organization and gain clear insight into the complexities of planning, strategic management and reporting

  •  Explore the strengths of traditional methods of communications, as well as realizing that there are limitations. It will teach you how traditional communication is generalized in its approach to customers

  •  Gain an appreciation on the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.

  •  Learn the fundamental frameworks and understand how cutting-edge Big Data analytics tools and Artificial Intelligence are being used to help businesses succeed.


  • Introduction to Strategy and Planning  
  • Traditional Communications   
  • Digital Communications   
  • Digital Channels
  • Social Customer Service
  • Budget & Resourcing
  • Big Data & Analytics
  • Digital Leadership
  • Strategy Formulation & Plan


This course is catered forSenior Management, marketing managers, small business owners, entrepreneurs,senior marketing executives who are involved with planning a digital strategyfor their organization, or who is likely to be involved in this area in thefuture and would like a comprehensive understanding of the field.


A background in a related discipline is notrequired – the aim of the program is to allow you to learn everything you needto know about strategy and planning within a broader digital marketingspectrum; and to kickstart a new and exciting career. You may be a businessowner looking to take your online marketing to the next level or you may besomeone looking for a change of career.


The onlyprerequisite is that you have in an interest in a digital marketing career.



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