Big Data Deliver better experiences and make betterdecisions by analysing massive amounts of data in real time. Getenlightened by the insights needed todeliver intelligent actions that improve customer engagement, increase revenueand lower costs.
Bring together all the data you need
Data volumes are exploding—from traditional point-of-salesystems and e-commerce websites to new customer sentiment sources like Twitterand IoT sensors that stream data in real time using Apache Hadoop and Spark. Byanalysing a diverse dataset from the start, you will make more informeddecisions that are predictive and holistic rather than reactive anddisconnected.
"Being able to get very actionable insights at anindividual restaurant level is game changing. If you know specifically that arestaurant has a heat and speed problem, or what items are reported as cold, orwhich particular servers are slow, or what's causing the bottleneck, that'sgame changing, and you're getting it in real time." As said by Wade Allen,Vice President of Digital Innovation and Customer Engagement
Hold onto your most valuable asset—big data
Keep your organisation’s data indefinitely, no matter thesize. Instead of making cost trade-offs on what data to hold onto, retain yourdata to meet regulatory and company standards at affordable prices—now possiblewith Hadoop and Spark technologies and the cloud.
"It's part of our audit requirements that we keep datafor seven years, and some information has to be retained for as long as 30years. With HDInsight, we can store more data and query it as needed."
Don Wood, Manager of Database Administration
Personalization to customers
Different people want different experiences. Delight yourcustomers with a personalised experience that changes based on their behaviour,even offering recommended products that include dynamic discounts for apersonalised shopping experience. Give suppliers a predictive list of things topurchase based on current order information and historical customer data.
"Until now, we haven't had the ability to optimize theguest experience based on their specific interactions with the devices. WithAzure we can close the loop." As added by Kevin Mowry, Chief SoftwareArchitect
Create an economical supply chain
Integrate big data from across the enterprise value chainand use advanced analytics in real time to optimise supply-side performance andsave money. Embrace proactive measures with a live view into your supplychain—assess inventory levels, predict product fulfilment needs and identifypotential backlog issues.
"We wanted to go beyond the industry standard ofpreventative maintenance to offer predictive and even pre-emptive maintenance,so we can guarantee a higher uptime percentage on our elevators." Ass toldby Andreas Schierenbeck, CEO
Uncover insights buried in your data to optimise the way youdo business. Whether organising human resources, managing supply chains orforecasting staff and customer needs, understanding the factors that affectoperational efficiency is essential to streamlining your business.
"We plan to deploy Microsoft Azure technologies acrossall of our monitoring applications, because they enable us to orchestrate datamore effectively across increasingly complex environments. We can serve remotecustomers, wherever in the world they are, at a level of efficiency that hasn'tbeen possible before." As said by John Dyck, Director of Software BusinessDevelopment