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OUTCOMES - Selling Business Outcomes (SBO)

  • Overview
  • Who Should Attend
  • Certifications
  • Prerequisites
  • Objectives
  • Content
  • Schedule
Course Overview

Duration: 1 Day

The Course Introduction provides learners with the course objectives and prerequisite learner skills and knowledge. The course Introduction presents the course flow diagram and the icons that are used in the course illustrations and figures. This course component also describes the curriculum for this course, providing learners with the information that they need to make decisions regarding their specific learning path.

Who Should Attend

  • Entry level Channel Partner Account Managers and experienced Channel Partner Account Managers who are responsible for selling Cisco technology solutions to external customers.

Course Certifications

This course is part of the following Certifications:


This sections lists the skills and knowledge that learners must possess to benefit fully from the course. It includes recommended Cisco learning offerings that the learner may complete to benefit fully from this course.
The knowledge and skills that a learner must have before attending this course are as follows:
• Basics of selling
• Basics of Cisco technologies

Course Objectives

Upon completing this course, you will be able to:

  • Explain the tenets, principles, and approach to business outcomes sales 
  • Articulate the customer environment for purchasing and adopting technology solutions
  • Describe opportunities for sales revenue and customer impact across industry verticals
  • Discuss critical success factors and key performance indicators for business outcomes sales
  • Identify key customer decision makers, influencers, and expectations
  • Explain the financial drivers that impact business outcomes sales
  • Prepare a customer focused action plan and business outcomes story

Course Content

  • This subtopic provides an overview of how the course is organized. 
  • The course contains these components:
    • Module 1: The Business Outcomes Sales Approach
    • Module 2: Aligning Business Outcomes to the Customer Business Context
    • Module 3: Cisco Services and Solutions Across Industry Verticals
    • Module 4: Identifying Business Outcomes Opportunities from Emerging Technology
    • Module 5: Customer Decision Makers, Influencers, and Expectations
    • Module 6: Determining the Financial Value of Business Outcomes
    • Module 7: Communicating the Business Outcomes Story to the Customer

Course ID: SBO

2 Days Course
USD 2500
India (USD)
2 Days Course
THB 15000
2 Days Course
On Request

Show Schedule for 1 Month  3 Months  All 
Date Country Location Register
13 Dec 2017 - 14 Dec 2017 India (USD) Bangalore/Chennai
22 Nov 2017 - 23 Nov 2017 India (USD) Bangalore/Chennai
13 Dec 2017 - 14 Dec 2017 India (USD) Bangalore/Chennai
22 Nov 2017 - 23 Nov 2017 India (USD) Bangalore/Chennai
19 Oct 2017 - 19 Oct 2017 Thailand Thailand
14 Dec 2017 - 14 Dec 2017 Thailand Thailand
11 Aug 2017 - 11 Aug 2017 Singapore Singapore
15 Sep 2017 - 15 Sep 2017 Singapore Singapore
13 Oct 2017 - 13 Oct 2017 Singapore Singapore
10 Nov 2017 - 10 Nov 2017 Singapore Singapore
08 Dec 2017 - 08 Dec 2017 Singapore Singapore